Burgess Creative

Over the years, I’ve created dozens of TVCs and a huge variety of online content. From brand building international campaigns to quick turn around retail spots designed to get results.

In the lead up to the privatisation of the NSW energy market, TRUenergy needed to lift their awareness to various stakeholders. I was the lead creative of a corporate campaign that helped lay the foundation for their eventual purchase of Energy Australia.

Click the arrow to watch the TVC.

Crown PlaySafe is a world leading ‘responsible gaming’ initiative from Crown.

It represents a fundamental shift from required responses to problem gamblers and high risk players to being proactive with a suite of preventative harm minimisation efforts designed to enhance the experience of every guest at Crown.

Working in-conjunction with Crown marketing department, Burgess Creative developed a range of material for Crown’s PlaySafe campaign. Messaging was formulated following extensive research and targeted to specific at CALD groups. We also co-ordinated and supervised all photography for the campaign.

Photographer : Lynton Crabb

As part of Crown’s sponsorship of Masterchef, Burgess Creative worked in partnership with Crown Marketing to develop all the material for the integrated campaign.

The campaign consisted of TV, large LED screens within the Crown precinct, restaurant collateral and extensive social media.

As part of Crown’s commitment to safer gambling, PlaySafe messages we printed on bathroom mirrors at Crown’s Melbourne, Sydney and Perth Casinos. It was a unique and unexpected way of talking to gamblers while they were actually on the gaming floor.

I have developed integrated campaigns for brands such as Asian Pacific Building Corporation, realestate.com.au, Waterfront City and more.

Parks Victoria wanted to encourage more Victorians to enjoy our wonderful parks. Under a new positioning of “Healthy Parks, Healthy People,” I developed a series of press and transit executions showcasing Victoria’s abundant range of parks. The campaign increased awareness and usage of parks across the board. The Campaign also won Public Sector category at the AMI’s National Awards for Marketing Excellence.

For the national launch of Suzuki’s iconic small car, we wanted to remind the target market of Swift’s undeniable street cred and zippy handling. The result was a Hollywood inspired action adventure that increased sales by 14% and achieved huge dealer buy in. 

Writer: Bruce Paroissien

As part of Crown’s sponsorship of the West Coast Eagles and GWS, Burgess Creative developed striking animated LED signage reinforcing the Crown brand.

GO DEES!

At the end of each year all auto manufacturers need to clear existing stock to make way for new models. This campaign highlighted Suzuki’s excellent value in a memorable way while still keeping a strong retail theme.

The campaign extended into press, digital display, and dealership POS.

Writer: Andrew North

I have developed integrated campaigns for brands such as The Dennis Family, Domaine Homes and more.

This was a global campaign produced for Suzuki Japan. It was designed to reinforce Swift’s positioning as the iconic urban hatch with real street cred. Technically it was pretty tricky, but director Mark Toia did a great job.

In Australia, the campaign extended into press, magazines, OOH, digital display, eDMs, brochures, direct mail and dealership POS.

To assist Kadac getting ranged in supermarkets, I designed a new range of packaging for their Tea of Life organic Tea. Here’s a sample of the short listed designs.

With a degree in graphic design from Swinburne, I have designed dozens of brochures, logos and a vast array of POS material.

Marsh’s Dairy Products is an Australian-owned company that has been distributing quality dairy products since 1935. I developed a new company logo and packaging range that captured the company’s rich heritage.

The key to Nuttelex’s success is it’s unique positioning as “The healthy alternative” that sits between butter and margarine. I designed the packaging and was the lead creative on the heart-warming TVC that reinforced the brands core values. The results were impressive, with sales growing by an average of 20% in the target area.

Writer: Andrew North

I was Creative Director on Suzuki for 12 years. As well as brand activity, strong retail offers were critical in achieving sales. I developed dozens of retail campaigns designed to stand out and get results.

Typically the campaigns consisted of TV, radio, press, digital display, paid social and posters in dealerships.

The first-aid category in supermarkets was dominated by Johnson and Johnson’s BandAid brand. We developed this eye-catching mag campaign which highlighted the product’s benefit in a unique way. The campaign helped Elastoplast became the number one brand in the category.

A clearly defined consumer benefit presented in a charming and interesting way.

Note: I was Creative Director on this one, Marcello Timono was the Art Director

Motorcycle buyers are extremely passionate and knowledgable. They are also enthusiastic magazine readers - as long as they’re about bikes. I developed a consistent brand look and a range of distinctive ads for various models

Attractive finance offers and factory bonuses always resonated with motorcycle buyers. This campaign for RM-Z highlighted the exceptional retail offer without detracting from the rugged nature of the bike.

Born out of those relatable moments in peoples lives when they might need to change their car, this OOH campaign reinforced carsales.com.au as the leader in online auto sales.

The Swift Sport had always had a reputation as a true “Hot Hatch”.
With the launch of the 2018 model we took that theme to a whole new level. Developing the TVC entirely in CGI meant that we could get high quality production levels on a very tight budget.

The campaign extended into press, digital display, eDMs, brochures, direct mail and dealership POS.

Suzuki has a rich heritage in motorcycles. For the launch of their flagship sedan we took the legendary Hayabusa motorcycle and transformed it into the Kizashi. It was a graphic representation of Suzuki taking the DNA of their top performance bike and putting into their new luxury sedan. The TVC was embraced by Suzuki Japan and ran internationally.

Targeted EDM’s, unaddressed mail, brochures and press ads for Energy Australia’s - Solar campaign

For the launch of Ansell’s new range of versatile gloves, I developed a charming animated spot that highlighted the product benefits.

For the introduction of a new Vitara Turbo, we created a turbo charged chase scenario that highlighted all the benefits of the new model.

The campaign extended into OOH, digital display, eDMs, brochures, press, direct mail and dealership POS

With a degree in graphic design from Swinburne University, I have designed packaging for many FMCG brands.
All designed to catch the eye and stand out on shelf.

Various retail promotions for major brands including Bonaire, DeWalt, Australia Post and more.

When presented with a product that is Simple by name and simple by nature, the creative should naturally follow suit. Simple.

Logo development and packaging concepts for Makmur’s range of frozen Chinese delicacies.

This was a trade campaign aimed at medical practitioners highlighting the benefits of Guild Insurance. The campaign helped lift enquiry by 18%.

For premier lifestyle brand Timberland, I co-ordinated a range of marketing assets including photography, brochures, in-store collateral, magazine ads and CRM material.

After a worldwide pitch amongst their rostered agencies, Suzuki Japan selected The Sanford Partnership to produce a global campaign for Grand Vitara. The campaign ran in over 20 countries and Australian sales increased 32%. I was the lead creative and co-ordinated the whole campaign.

Writer: Bruce Paroissien

Various loyalty and promotional programs for a wide range of clients.

The Swift Sport was the original “Hot Hatch” and everything about this launch TVC was hot. In an entertaining way it emphasised it’s zippy handling, outstanding power to weight ratio and stylish looks.